Hvad Egmont har lavet med Kvindeløbene er at sidestille med at skyde genvej i et maratonløb. Det gør man bare ikke.
Flot resultat de har lavet hos Egmont. Jeg har lige set deres “CEO” i fjernsynet. Måske noget af resultatet er lavet på god markedsføring i samarbejde med løbeklubberne i ”Kvindeløbene”.
Jeg ved CEO Steffen Kragh er en inkarneret løber – og nyder fællesskabet med løbere – til træning og på tur til løbene. Rigtig mange mennesker løber – det gavner folkesundheden og giver individet øget velvære og selvværd. Løbebevægelsen er ikke kommet af sig selv. Den er et resultat af et kæmpe arbejde der er lavet af løbeklubberne de sidste mange år. Det har taget ca 40 år at opbygge bevistheden om et sundere liv – siden min gamle træner Arthur Lydiard i 1970 erne rejste rundt i verden og udbredte budskabet om New Zealendere der løb og blev sundere og gladere.
De store motionsløb giver nogen indtægter til løbeklubberne, der igen bruger pengene til at arrangere træning for børn, unge og ældre. Løbeklubberne drives primært af ulønnede ledere. Der er enkelte lønnede trænere, primært de der fungerer som børnetrænere. Herudover dækker indtægterne fra motionsløbene primært udgifter til konkurrencer, klubhuse samt til at dække underskudsgivende løb. Har man (også ansatte hos Egmont) ønske om at give sine børn en god opvækst med atletik og løb, kan man trygt og for en rørende billig pris sende dem til atletik – pris ca. kr 1000 om året. Nogle (måske ansatte hos Egnont) har måske råd til at betale en højere pris, men andre har ikke.
Nogle af de arrangementer der har givet positivt resultat de senere år, er Kvindeløbene. Kvindeløbene har gennem ca. 25 år været afviklet i København (af Sparta), i Århus (af Århus 1900) og i Odense (af OGF). De seneste år har ”Alt for Damerne” været sponsor for Kvindeløbene, til glæde for både Egmont som for løbeklubberne.
Men sådan er det ikke længere. Egnont koncernen har kopieret Kvindeløbs konceptet – jeg vil påstå – til et ringere produkt. Løbeklubberne er godt klar over at man ikke kan have eneret på motionsløb. Men der er visse etiske regler man må overholde – i forretningsverdenen såvel som i motionsløb. Man stjæler og kopierer ikke.
Jeg har været ansat i ”Alt for Damernes” samarbejdspartner – Ssport, og jeg har rigtigt godt kendskab til hvad der er sket. Jeg fik kvalme og måtte stoppe i jobbet. Jeg tror ikke på at ledelsen i Egmont ved hvad der er sket.
Hvad Egmont har lavet med Kvindeløbene er at sidestille med at skyde genvej i et maratonløb. Det gør man bare ikke.
9. marts 2010
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